Relay · Creator Night
Building the partnership

Creator Night social kit.

Everything for the panel push: Relay's carousel, speaker spotlights and countdown stories, plus a ready-to-post story and caption for each of the seven speakers.

RSVP on Partiful →partiful.com/e/XYC0S7hS9pR7HfnJw9Xx
Mon, Nov 2 · 6–8pm Trace Brewing · 4312 Main St Creators sold out · DM for 75% off Brand seats open Tag @relayhq_
16 days out

Posting plan.

One spotlight a day, alternating brand and creator side, so the brand seats get pushed every other day. Each speaker posts their story the same day their spotlight goes up.

Relay feed · 7 posts · 1080×1350

Speaker spotlights.

Post each one as an Instagram Collab and invite that speaker as a collaborator. Once they accept, it shows on both grids and counts both audiences.

Relay feed · 4 slides · 1080×1350

For brands.

The whole night, pitched to the people who run social at Pittsburgh brands: 70 creators, creator intros, content for their own feed, and the panel.

Relay feed + stories · matches the Partiful page

Partiful set.

The dark, coupe-glass look from the Partiful invite, remixed with real Relay creator photos. When someone taps through to RSVP, the post and the Partiful page look like the same event.

Relay stories · 1080×1920

Stories, start to finish.

The lineup, then a run of brand stories that sell the whole night, then the last two days. Each story leaves room at the bottom for a link sticker to the Partiful event.

For the panel · send each speaker their card

Speaker kit.

Captions are labeled as suggestions, and panelists are told they can edit them however they want.

Each card names the panel, Building the Partnership, and has the speaker's story, their spotlight and a caption written in their voice. Each card has its own link: add #grace, #courtney, #jo, #kailee, #ciara, #darianne or #jess to the end of this page's address.

Message to send each speaker

Hi {first name}! Your speaker kit for Building the Partnership, the creator × brand panel at Creator Night (Mon, Nov 2, 6–8pm, Trace Brewing), is ready: {link to your card} On {spotlight date} we're posting your spotlight as a Collab, so watch for the invite and hit accept. That same day, could you post the story graphic and tag @relayhq_? The caption's in the kit if you want it. Thanks for being on the panel, it's going to be a good night.

Swap in each speaker's card link and spotlight date from the posting plan.

Before you post

How to save and post.

Save an imageUse the Download button under any image, or "Download all" for a whole section as a zip. Everything is exported at Instagram's native size.
Link stickerOn stories, add a Link sticker with the RSVP link (use "Copy RSVP link" at the top) and the text "Get a seat."
Mention stickerAdd @relayhq_ and the speaker's handle on every story, so it can be reshared.
Comp codes stay privateDon't post the creator or brand promo codes. Creators who DM for 75% off get the code in DMs.